The marketing world has changed in the last ten years. The “traditional” media such as TV, newspapers and radio are not the same effect unique in that they are used. Remains even in this fragmented media world, the universe, but an advertising slogan remains: Without a “big” conceptual idea, not a successful campaign .

Levinson Tractenberg Group (LTG) is a New York-based boutique has a creative advertising agency, which navigated the changing tides perfectly intact and the Media creativity and success rates. Used by the adaptation of media-neutral philosophy, the agency’s marketing approach is always the same: the voice of customers each brand has its own unique voice .

LTG added employees in-house databases and analytical tools of strategic alliances leading specialist companies allow customers to seamlessly one-stop shopping and the brand image campaigns and social media campaigns to enjoy. This is a natural evolution of a philosophy major development agencies, branding ideas to infiltrate every point of contact between the brand and the consumer.

“The idea of ​​a dialogue between the brand and its customers is not a new concept, which for us,” said Joel Tractenberg, partner in the firm. “Since the daily work of the great iconic brands of the agencies, what was the philosophy that our work was to speak to the personality of the brand, that the campaigns had the effect of an intimate conversation between friends.” Tiffany & Co. cites work, ecampus.com, and American Express as an example, the campaign sparked dialogue long before any of the Twitter and Yelp has ever existed.

“The campaign eCampus (created by the textbook university for sale when I was a creative agency to another) than the” traditional up “ads, but as some of the phrases and scenarios for the ad’s popularity spread to the universities, the campaign was video games coming soon , t-shirts and all other goods to the original ideas that will give inspiration to our customers, and continue their commitment to the brand. “

Similarly

caused her early work, the Tiffany & Co. emotional reaction among consumers significantly strengthen consumer brand. “Based on the strength of narrative skills, Tiffany us to create the first television advertising,” said Joel Levinson, agency partners. “We have a special emotional and beautiful campaign” Tiffany Moments “, if you will. I just found the campaign, and finally ran internationally for many years. Interesting to note that consumers are so inspired by the ads, you can send us a letter and e-mail details of their “Tiffany Moments’.” Again there was a great idea to set up a positive conversation about the brand nationally.

LTG directly involved in social media, innovation in areas such as the QR code and mobile advertising, which they believe the next great frontier for social advertising. In his campaign for Diageo brand Nuvo drink, only a very efficient use of QR codes.

“Nuvo The campaign featured Eva Longoria, who was at that time, a very public separation from her husband, basketball player Tony Parker. the public had great sympathy for him and a deep interest in their lives. We have created a unique QR code designed to look such as Pink Martini glasses (the reference signature pink drink “Sparkling Eve”) to search. codes, provide consumers with a special VIP site where special access behind the scenes images Eve .. the videos of the shooting, it was the chance to get closer to the objective that interest “Tractenberg said:” While most companies only QR code slap in the ad, because it’s trendy, what we do not quite do that. had the code to an organic quality, worked on the concept of ads and that consumers are in a dynamic way. A Based on the answers and return, glad to know that was very successful. “

While the show

Twitter and QR-Code at the end of that passing fads, one thing is certain: you need a strong creative advertising ideas never die. We always come from new media innovations, they need more nimble mind, and the great thinkers, in order to advertisers at their optimal use.

Company

The Levinson Tractenberg Group full-service NYC-based service advertising agency clients such as Chubb Insurance, Diageo, HBO, Trolman, Glaser & Lichtman Personal Injury Attorneys, and the Center for Medical weight loss.

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